Despite rising property prices and increasing mortgage pressures, homeownership remains a key goal for many New Zealanders. A recent LJ Hooker survey reveals that Kiwis continue to view property as a valuable investment, with strong opinions on the features they won’t compromise on when searching for a home.
Homeownership: A Deeply Ingrained Aspiration
While global trends suggest a shift towards long-term renting, New Zealanders remain committed to the idea of owning a home. According to the survey, 81 percent of respondents aspire to homeownership, with younger generations leading the charge. Additionally, 84 percent of Kiwis believe property remains a solid investment, highlighting the importance of homeownership in securing financial stability.
“As Kiwis, we value the sense of stability and achievement that comes with owning a home. It’s not just about bricks and mortar—it’s about creating a space that’s truly ours and building a future for ourselves,” LJ Hooker Head of Network NZ Campbell Dunoon said.
The Biggest Barriers to Buying a Home
While homeownership remains a priority, affordability is a major challenge. The survey found that:
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97 percent of respondents cited property prices as one of their top three challenges.
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79 percent highlighted mortgage repayments as a key concern.
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72 percent noted that securing a stable income was a significant barrier.
“Purchasing a property requires discipline and dedication. It’s inspiring to see so many Kiwis navigate these challenges to achieve the dream of homeownership. While the journey isn’t easy, the long-term rewards of security and financial growth make it worthwhile,” Dunoon said.
Flooring Preferences: Carpet vs. Timber
The survey also uncovered a surprising difference between New Zealanders and Australians when it comes to flooring. While 61 percent of Australians prefer timber floors, 59 percent of Kiwis favour the warmth and comfort of carpet.
“Kiwis love the comfort of soft carpets underfoot, especially during colder months. We’re a barefoot nation, and that connection to home and comfort is part of our culture,” Dunoon said.
Outdoor Space: A Non-Negotiable Feature
When it comes to property must-haves, outdoor space remains a top priority. Two-thirds of respondents said they wouldn’t consider a home without a lawn or garden, reinforcing how important outdoor living is to the Kiwi lifestyle.
“We’re a nation that loves the outdoors. Whether it’s entertaining, gardening, or just enjoying the sunshine, having an outdoor space to call your own is a must for many Kiwis,” Dunoon said.
With urban areas increasingly shifting towards high-density living, the demand for private green spaces could pose challenges for developers.
“If we continue to build apartment blocks and dense housing, developers need to consider the importance Kiwis place on outdoor spaces. Public outdoor dining and entertaining areas should be part of developments to appeal to buyers who see a missing garden as a deal-breaker.”
Gen Z’s Wishlist: Home Gyms and Adaptable Spaces
Younger generations are reshaping homeownership expectations, with 48 percent of Gen Z respondents saying they would invest in a home gym. Convenience and versatility are key priorities, reflecting the growing desire for adaptable spaces that cater to fitness, work, and leisure.
“Today’s younger generations value convenience and versatility. From home gyms to flexible workspaces, the trend is about creating a home that adapts to modern lifestyles,” Dunoon said.
The Future of Homeownership in New Zealand
Despite affordability concerns, the aspiration for homeownership remains deeply ingrained in Kiwi culture. The survey findings reinforce that owning a home is about more than just financial investment—it’s about stability, security, and the freedom to create a personal sanctuary.
“As the market evolves, it’s clear that Kiwis will continue to work hard to achieve their homeownership dreams. Whether that means making sacrifices, adapting to new housing trends, or prioritising energy-efficient upgrades, the resilience of New Zealanders is evident.”
Other Key Insights from the Survey:
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1 in 3 New Zealanders would pay more for properties with advanced technology.
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Proper insulation and double-glazed windows are the most important eco-friendly features.
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60 percent of homeowners prioritise improving liveability over adding value when renovating.
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If budget wasn’t an issue, most Kiwis would invest in a luxury kitchen or an indoor/outdoor entertaining area.
The findings from this survey paint a clear picture: while challenges exist, Kiwis remain dedicated to homeownership, with a strong vision of what makes a house feel like home. Whether it’s a lush garden, a cosy carpeted living room, or a state-of-the-art home gym, New Zealanders know what they want—and they’re willing to work for it.
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