An innovative marketing and brand ecosystem designed to enhance digital capabilities, improve efficiencies and boost lead generation is set to be launched by the LJ Hooker Group, coinciding with what is expected to be a bumper spring selling season.
Australasia’s most iconic real estate brand will roll out eight exciting new tools, under the name Acceler8, which will allow sales agents and property managers across New Zealand and Australia to automate marketing and social media strategies with just a few clicks of a button.
Stephan Gervois, General Manager of Marketing, said the network has partnered with best-in-class providers, such as Canva, RealHub, Properti and HubSpot, to provide cutting-edge resources and utilise the latest marketing technologies.
“We are not just giving our house of brands a new lick of paint, we are resetting them by transforming the Group’s digital marketing capabilities,” he said.
“Our offices were creating over 170,000 unique social media assets, so we’ve now introduced a Canva enterprise solution. This streamlined design platform provides a one-stop shop with expertly designed branded templates for all our offices. It also integrates seamlessly with our new Social Hub on Properti, which features automated scheduling, and listing automation from CRM data.
“It means when you join the LJ Hooker Group, everything you need is readily available. This approach enhances efficiency, delivers significant savings through corporate-negotiated rates, and keeps our businesses top-of-mind for customers through effective digital marketing.”
The Acceler8 hub was officially launched at LJ Hooker Group’s Pinnacle 2024 conference in Auckland. The flagship event provides an opportunity to exchange insights, celebrate achievements and connect with peers across the network.
Agents already using the new suite of digital products are reporting it is now taking them just 20-minutes to upload assets compared to several hours using previous systems.
Head of Network New Zealand, Campbell Dunoon, anticipates the transformed digital tools will improve office and agent marketing efficiencies. It also offers an opportunity for offices to increase lead generation by providing everyone access to a range of new creatives and content to maximise exposure.
“Importantly, Acceler8 will deliver consistency across LJ Hooker, and it means instead of every office doing their own thing, everyone will be able to communicate the same message across the board,” he said.
“Our providers have been carefully selected to help agents automate all their marketing tasks from creative design, operational material, listing proposals and all promotions including print, socials and videos, even merchandise.”
The new digital hub consists of eight key areas, with more to be added in the future. These are currently:
- Brand Hub powered by Canva
- Social Hub powered by Properti
- Print Hub powered by Realhub
- Digital Hub powered by HubSpot
- Google My Reviews Hub powered by Digital Mass
- Merch Shop/Hub powered by POD
- Content Hub – brand content and design support
- Automation Hub – lead management and listing proposal automation
Steve Howes, business owner for LJ Hooker Twizel, Lake Tekapo and Fairlie, has been impressed with the new digital offering saying it will free up valuable time, allowing offices to focus on growing their businesses.
“We're always keen to embrace new technologies that help us work smarter and faster, and that's exactly what these tools do. The beauty of these tools is that they offer a consistent approach to brand representation, serving as a one-stop shop for all the assets we need—catering to all skill levels within our team,” he said.
“Our biggest challenge is often user adoption, especially when it comes to new technology and platforms. But this time, it hasn't been an issue at all, which is fantastic. It’s a testament to how user-friendly the system is. There's now no excuse for using outdated templates or for offices to create their own, less polished marketing materials. With head office producing high-quality deliverables and a seamless scheduling system in place, it’s a win-win for everyone.”
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